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TOURISM

Seven tips for surviving (and enjoying) Rome in summer

Rome is a favourite, year-round destination in Italy, but the summer months of July and August are scorching hot. The Local’s reporter and Rome resident Jessica Lionnel gives us her tips on beating the heat.

Tourists stand in front of Rome's Pantheon monument
Tourists stand in front of Rome's Pantheon monument. Photo by Alberto PIZZOLI / AFP

Rome in summer is a sticky affair. Temperatures soar, humidity rises and the general pace of life slows down due to the heat. 

August is usually the worst of the sweltering summer months. It’s not uncommon for temperatures to reach over 40 degrees Celsius. No wonder, then, that so many residents flee the city for the beach or mountains during this month.

As well as being uncomfortable, intense heat can be dangerous. Last year, Italy saw the most heat-related deaths in Europe, at 18,000, and in the same year Rome recorded its hottest summer.

Whilst there are obvious ways to prevent overheating and burning, such as wearing loose, linen clothes, applying sunscreen and wearing a hat, here are a few Rome-specific ways to combat the temperatures. (And no, none of them involve jumping into a fountain.)

Check if where you are staying has air conditioning (or at least a fan)

Air conditioning throughout Italy, not just Rome, is not something common you’ll find. It is not a standard despite the hot weather in August.

One reason for this is thought to be the dreaded colpo d’aria, the commonly-held Italian belief that exposure to cold air will make someone sick. 

READ MORE: No more ‘dolce vita’: How extreme weather could change Italian tourism forever

But don’t let this deter you. Rome is like an oven in August and you will need some form of ventilation to come back to after going around the city. Check that where you are staying has air conditioning by contacting them. The same can be said for restaurants, too. 

Bring a bottle

Rome is full of little drinking fountains known as nasoni, or ‘big noses’. These are easy to spot, firstly as you’ll often see a queue around them and secondly because of their nose-like appearance (as their name suggests).

There are over 200 of them scattered around Rome’s centre, and each provides wanderers with fresh drinking water, so make sure you pack a reusable bottle.

You can even see where the nearest one is to you by downloading an app named Acea Waidy.

A police officer fills a bottle with water at the Barcaccia fountain in front of the Scalinata di Trinita dei Monti (Spanish Steps) in Rome. (Photo by Alberto PIZZOLI / AFP)

Beware of the afternoon sun

It’s commonly believed midday is the hottest part of any day, and while this is true, Rome’s mass of concrete absorbs the midday sun making it feel a lot hotter than it is later on.

Generally, things start to cool down around 4pm but the four hours before that can be unbearable. You can even feel the heat coming in as you breathe. The afternoon sun in Rome is not your friend.

Because of this, it is better to walk around in the early morning or late at night. This would be good advice in any season, as Rome is beautiful when it has fewer crowds and is lit up against the night sky, but for safety reasons getting up at sunrise, taking a break and then continuing the day during the early evening is not a bad shout.

The churches will be a welcome sanctuary

Even if you are not religious, going to Rome and not seeing any churches is something of a travelling sin.

There are countless beautiful churches dotted around the historic centre, such as San Pietro in Vincoli, Santa Maria Maggiore, and Sant’Ignazio ,all of which have artistic masterpieces in them such as Michelangelo’s Moses.

If you do decide to venture out in the afternoon sun, visiting the churches is the best way of cooling down whilst taking in something cultural.

Don’t sit outside for lunch

For the very same reason, do not sit outside for lunch. You will not feel hungry and you’ll probably get heat stroke after eating, particularly if you indulge in heavy, classic Roman fare.

Try limiting the wine at lunchtime too as this will only dehydrate you more.

READ MORE: Five easy day trips to make from Rome by train

Avoid the metro 

This is only if you can. All public transport is crowded during the summer months, but the metro is very busy and as it is underground it gets very hot.

Usually, intense heat also means more body odour and, well, it’s perhaps best not to go into too much detail about that.

Head to the water

This seems like a no-brainer, especially during the daytime. Rome has quite a few pools open during the summer months. The costs vary but popular ones include Crowne Plaza Rome, Belle Arti, and AQVI pool.

Getting out to the beach is a good idea too, especially with Ostia, Santa Severa, Santa Marinella and Subaudia near enough for a day trip and some spots accessible by train.

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TOURISM

Flights, hotels, beaches: How the cost of travel to Italy is rising this summer

Inflation may now be falling but the price of a summer holiday in Italy has risen again - by up to 20 percent compared to last year.

Flights, hotels, beaches: How the cost of travel to Italy is rising this summer

Italian consumer rights groups said last year that the summer of 2023 would be remembered as “the most expensive ever” for travel. But 2024 has already smashed that record, according to the latest price surveys.

The rising cost of air fares, ferry tickets, hotels, restaurants and beach clubs add up to mean a holiday in Italy will be 15-20 percent more expensive this summer compared to last year, according to a survey conducted by the Assoutenti consumer research centre in June.

While price rises in recent years have been attributed to Covid and rising inflation, which is no longer thought to be a factor, this year Assoutenti said high demand was pushing up prices amid the post-pandemic tourism boom.

Prices in Italy were “out of control as a consequence of the resumption of tourism, after the stop imposed by Covid, and the record number of foreign visitors recorded in the last year,” the survey’s authors wrote, calling on the government to take measures to contain price increases.

READ ALSO: ltaly set for summer tourism boom as bookings increase again

They warned that more Italian families were likely to “give up the summer holidays this year, not being able to face an expense that increases from year to year,” and that those who do travel may book shorter trips to keep costs down.

Some 6.5 million Italians say they won’t be going on holiday this summer at all, with half citing economic difficulties, according to a separate survey commissioned by price comparison website Facile.it.

Meanwhile, there had been a nine percent increase this year in applications for personal loans for travel purposes, the survey found.

Flight prices

One of the biggest factors was the cost of air fares, as both domestic and international flights to and from Italy were found to be more expensive again this year.

While the cost of flights between European countries had fallen slightly following inflation-driven price hikes in 2023, Italy was bucking the trend.

Italy’s flight costs had risen instead, according to recent analysis in Italian newspaper Corriere della Sera, with the average price of a summer flight between Italy and the rest of Europe up by seven percent and domestic flights by 21 percent.

READ ALSO: Why are flight prices higher in Italy than the rest of Europe this summer?

Industry sources suggest the price increase is again down to unprecedented demand, while consumer groups say the main culprit is a lack of competition on the Italian market.

Transport costs

There were price hikes too for those using other modes of transport, with the rising cost of fuel and motorway tolls in Italy named as another contributing factor in the Assoutenti survey.

Ferry tickets were also more expensive, it found, with the average increase this August at +6.3 percent compared to 2023.

Hotels and B&Bs

For a family of four, the Assoutenti survey found the most expensive place to stay in Italy this summer was Porto Cervo, Sardinia, where the average price of a week’s three-star accommodation in August came to 3,500 euros.

The cheapest options were found to be Bibione, outside Venice (872 euros) and Rapallo in Liguria (909).

READ ALSO: Tourist tax: How much is it increasing in Italy’s cities this year?

The cost of accommodation at coastal destinations had risen by 23 percent on average overall, a separate survey by consumer group Altroconsumo found.

Hotels in cities were found to be a less expensive option, with most Italian families heading for the beach or mountains to escape the heat.

Restaurants

Adding to the overall cost, prices also continued to rise this year at restaurants in holiday resorts and at beach clubs: Assoutenti recorded an average increase for the catering sector of +3.5 percent on 2023.

Beaches

Renting sunbeds and umbrellas at Italy’s beach clubs is seen as a necessity by many Italian families – and often by international visitors too, given the lack of free options in many areas.

This too was becoming more expensive in 2024, with the average daily rate for a slot at one of Italy’s private beach clubs up by more than five percent on last year. Prices had also risen by as much as 11 percent between 2022 and 2023.

Beachgoers can now expect to pay around €30-35 for two sun loungers and a beach umbrella for the day on average, though prices can rise as high as €90 in Salento and €120 in parts of Sardinia.

Both private and free-access beaches in Italy also increasingly require advance booking due to higher demand.

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