SHARE
COPY LINK

FACEBOOK

Half of Swedes would (Insta)ban food pics

Want to vex a Swede? Fill your social media stream with selfies and food snapshots. It doesn't matter that the former first lady is fond of a few quiche in the oven pics on Instagram, the Swedes have no taste for Facebook fingerfoods.

Half of Swedes would (Insta)ban food pics
How to lose Facebook friends and alienate Instagram users? Photo: Nokia

When it comes to social media, Swedes are busybodies, taking and sharing more phone photos than their neighbours in Norway and Denmark. But they don't want to see your meal.

A survey by Finnish communications corporation Nokia found that half of Swedes are irritated by pictures of food showing up on their Instagram and Facebook pages. Swedes are irked more by food than by swaggering selfies, the second cardinal sin of social media. 

READ ALSO: Teen locked up after pre-robbery selfie

Food photography is much easier to digest for Norwegians, who instead find the narcissm of selfies hardest to bear. More than 40 percent of Norwegians and Danes are also nettled by workout and gym images, while 70 percent of Swedes don't mind a sweaty snapshot.

Everyday Swedes aren't the only ones partial to snapping a few food pix and slapping them up online. Sweden's former first lady and county politician Filippa Reinfeldt, for example, has nearly 11,000 followers and the nickname  "Insta-Mama" for posting daily images that usually include food. Taco gratin, anyone? Another favourite image subject, as newspaper Expressen noted earlier this year, is Reinfeldt herself.

Not everyone is adverse to a bit of dinner-time photography, however. The Local chatted with a handful of young Swedes, only to find that they all enjoyed snapshots of others' meals.

"I love food pictures, as long as the food looks good," laughed Katarina, a 22-year-old Stockholmer. 

Elsa, 19, agreed. "I think food pictures are homey," she said. "The ones that bother me are the pictures of poor children and animals that say 'like this picture', as though liking it helps anything."

More than 3,000 Scandinavians took part in the survey, which found that one in five Swedes with a smartphone shares phone images at least once a week. Only about one in ten Dane and Norwegian shares images as often. 

Solveig Rundquist
Follow Solveig on Twitter.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
Paywall free

SWEDISH HABITS

TELL US: What are the best things about spending summer holidays in Sweden?

There's a reason most Swedes take three weeks off in summer and then spend most of it in their home country. July here can be magical. We want to know what readers think are the best things about holidaying in Sweden in summer. Tell us in this form.

TELL US: What are the best things about spending summer holidays in Sweden?

Whether you spend your time in a campsite, a country cabin, a hotel, or just at home in your house or apartment, summer holidays in Sweden can be gorgeous, with a very different vibe from what you might be used to from the resorts of Spain, France or Italy. 

What are the things about your summers here that you most appreciate, whether this is your first summer holiday here or the latest of many?

 

SHOW COMMENTS