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THE LOCAL GUIDE

MUSIC

Who is the shy Swede behind all those global smash hits?

You may not know his name, but you have definitely heard his music. This is Max Martin, the Swede behind your favourite pop hits and the winner of the prestigious Polar Music prize in 2016.

Who is the shy Swede behind all those global smash hits?
Taylor Swift, Max Martin and Katy Perry. Photo: Matt Sayles/Chris Pizzello/Felipe Dana/AP/Invision

1. He's bigger than Abba

Thought Swedish pop music was all about Abba? Think again. Max Martin may keep a low profile (he rarely does media interviews), but he is behind pretty much every pop song you've listened to in the past two decades, whether you're Swedish, American or Chinese. He has had an incredible 22 number-one hits on US singles chart Billboard since 1999 – more than Elvis Presley and beaten only by Beatles legends Paul McCartney and John Lennon – and has sold more than 135 million singles worldwide. Incredible.

2. Name those hits, please

Okay, we're just going to list his US Billboard number-ones for you: Britney Spears, 'Baby One More Time' (1999); 'NSYNC, 'It's Gonna Be Me' (2000); Katy Perry, 'I Kissed a Girl' (2008); Pink, 'So What' (2008); Kelly Clarkson, 'My Life Would Suck Without You' (2009); Britney Spears, '3' (2009); Katy Perry feat Snoop Dogg, 'California Gurls' (2010); Katy Perry, 'Teenage Dream' (2010); Pink, 'Raise Your Glass' (2010); Britney Spears, 'Hold It Against Me' (2011); Katy Perry feat Kanye West, 'ET' (2011); Katy Perry, 'Last Friday Night' (2011); Katy Perry, 'Part of Me' (2012); Maroon 5, 'One More Night' (2012); Taylor Swift, 'We Are Never Ever Getting Back Together' (2012); Katy Perry, 'Roar' (2013); Katy Perry feat Juicy J, 'Dark Horse' (2014); Taylor Swift, 'Shake It Off' (2014); Taylor Swift, 'Blank Space' (2014); Taylor Swift feat Kendrick Lamar, 'Bad Blood' (2015); The Weeknd, 'Can't Feel My Face' (2015); Justin Timberlake, 'Can't Stop The Feeling!'.

Enough said.

3. He is unbelievably hardworking

If there's anything Max Martin can thank his Scandinavian upbringing for, it's the Swedish work ethic. Before he starts writing for anyone, he talks to them, sees them live and finds out what's in their CD player or on their iPod. The recording process is where the real work is done, however. While working on 'Baby One More Time', he admitted that: “After a week I realized it sounded like shit. That's when you get psycho. That's when you get manic.” Two weeks of 18-hour days later, he and his production team had completely reworked the song.

4. He's a little bit scary (apparently)

Max Martin's quality-control regime means that only one idea in 300 gets to demo-recording stage. “You have to be a mass murderer and kill your darlings,” he has famously said. We assume he didn't mean that literally, but some artists have admitted they felt intimidated at first by his strict discipline – and his appearance. “I was scared of him,” Britney Spears has said of their first meeting when she was 15. “I thought he was someone from, like, Motley Crue or something.” However, most artists keep coming back to work with him, so we have a feeling he's a Swedish teddy bear underneath that rugged Viking look.


Max Martin being announced as Polar Music Prize 2016 winner. Photo: Maja Suslin/TT

5. He's a small-town boy

Born Karl Martin Sandberg in Stockhom in 1971, his upbringing was a far cry from life among the stars of music. He grew up in Stenhamra on Färingsö island just outside of the capital and worked for as a music teacher before making his name. He has said he's got Sweden's “public music education to thank for everything”, despite dropping out of high school to focus on his music career. Not too shabby a move, it turns out.


Färingsö island near Stockholm. Photo: Jessica Gow/TT

6. He could almost have been an artist himself

Infatuated with his older brother's KISS cassettes, Martin was once the lead singer of the Swedish glam metal band It's Alive. They were dreadful. But Martin was already writing pop songs, songs that his bandmates had no interest in. He soon linked up with Dr Alban and Ace Of Base producer Denniz Pop and their first production collaboration was Wish You Were Here by Swedish country pop group Rednex.

7. It's not surprising he's Swedish

Sweden is the world's third largest music pop exporter, behind the US and the UK. A large part of the education in the state-funded school years is taken up with music and singing, and the focus on culture seems to have paid off. The Nordic country, which is just shy of 10 million citizens, has produced music wonders such as Avicii, Icona Pop, the Cardigans, the Hives, Ace of Base and the list goes on.


Swedish duo Icona Pop. Photo: Janerik Henriksson/TT

CULTURE

New songs mark sixth anniversary of French star Johnny Hallyday’s death

Fans of the late Johnny Hallyday, "the French Elvis Presley", will be able to commemorate the sixth anniversary of his death with two songs never released before.

New songs mark sixth anniversary of French star Johnny Hallyday's death

Hallyday, blessed with a powerful husky voice and seemingly boundless energy, died in December 2017, aged 74, of lung cancer after a long music and acting career.

After an estimated 110 million records sold during his lifetime – making him one of the world’s best-selling singers -Hallyday’s success has continued unabated beyond his death.

Almost half of his current listeners on Spotify are under the age of 35, according to the streaming service, and a posthumous greatest hits collection of “France’s favourite rock’n’roller”, whose real name was Jean-Philippe Leo
Smet, sold more than half a million copies.

The two new songs, Un cri (A cry) and Grave-moi le coeur (Engrave my heart), are featured on two albums published by different labels which also contain already-known hits in remastered or symphonic versions.

Un cri was written in 2017 by guitarist and producer Maxim Nucci – better known as Yodelice – who worked with Hallyday during the singer’s final years.

At the time Hallyday had just learned that his cancer had returned, and he “felt the need to make music outside the framework of an album,” Yodelice told reporters this week.

Hallyday recorded a demo version of the song, accompanied only by an acoustic blues guitar, but never brought it to full production.

Sensing the fans’ unbroken love for Hallyday, Yodelice decided to finish the job.

He separated the voice track from the guitar which he felt was too tame, and arranged a rockier, full-band accompaniment.

“It felt like I was playing with my buddy,” he said.

The second song, Grave-moi le coeur, is to be published in December under the artistic responsibility of another of the singer’s close collaborators, the arranger Yvan Cassar.

Hallyday recorded the song – a French version of Elvis’s Love Me Tender – with a view to performing it at a 1996 show in Las Vegas.

But in the end he did not play it live, opting instead for the original English-language version, and did not include it in any album.

“This may sound crazy, but the song was on a rehearsal tape that had never been digitalised,” Cassar told AFP.

The new songs are unlikely to be the last of new Hallyday tunes to delight fans, a source with knowledge of his work said. “There’s still a huge mass of recordings out there spanning his whole career,” the source said.

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