Europe's news in English

COPY LINK

MCDONALD'S

Historic French town fights back against ‘aggressive’ McDonald’s advertising

A small French town is fighting back against "aggressive" advertising from fast food chain McDonald's.

Published: 22 August 2017 15:42 CEST

Historic French town fights back against 'aggressive' McDonald's advertising

File photo: AFP

The mayor of Autun, Vincent Chauvet, said he had written to McDonald's bosses to retract their marketing campaign – and planned to pass a municipal law banning it if they failed to comply.

In total there were approximately 20 offending posters, each showing close-up photos of McDonald's products, including burgers, chicken nuggets, and fries.

Autun, a 2,000-year-old town in central France, is protected as a 'City of Art and History' and is in the running for Unesco World Heritage status – meaning that outdoor advertising is subject to strict regulations.

Despite their world-renowned cuisine, the French have a soft spot for 'McDo' as the burger giant is known in France.

And aside from the United States, no other country is home to so many of the chain's restaurants.

READ MORE: Just why do the French love McDonald's so much?

In addition to the lures of free WiFi and cheap, convenient food, the chain has won over the French with attempts to fit in with national cuisine – offering a camembert burger and a McBaguette, as well as giving upmarket customers the option of a knife and fork in a world first.

And in 2014, locals in the northern town of Saint-Pol-Sur-Ternoise even launched a pro-McDonald's protest after delays at the opening of a new restaurant in the area.

But the chain has also riled the French at times.

Residents of one famous Paris street fiercely protested against a McDonald's being opened there in 2013, and city authorities have turned down three applications from the company to open a three-storey restaurant in the historic neighbourhood.

In 2015, the Paris city council said that it would do “everything possible” to keep the golden arches out of the area.

And in the heart of Provence wine country, the small town of Saint-Romain-en-Viennois protested against plans for a new McDonald's in 2016.

9 delicious French dishes to try this summer

Salade niçoise

Summer is the season of salads and seafood in France. Which brings us immediately to arguably the most classic of French summer classic dishes, traditionally made with tomatoes and anchovies, dressed with olive oil.

All the extra stuff you’ll see in a modern version – hard-boiled eggs, olives, lettuce, green beans, tuna were added later and French people can get quite agitated over the question of potatoes in a salade niçoise.

Speaking of . . .

Pan bagnat

A pan bagnat is, basically, salad niçoise in sandwich form. But the secret to a proper pan bagnat is in the bread. It’s a traditional, rustic sandwich made using stale bread that has been refreshed by a trickle of water.

The clue is in the name – it literally means ‘bathed bread’. And a proper pan bagnat can only come from and use ingredients from Provence. Otherwise it’s just a (mostly) vegetable sandwich.

Tomates farcies

Potagers up and down France have tomato plants in them right now, and they’re all – hopefully – giving good fruit. Enter the many stuffed tomato recipes to cope with the glut. Expect variations on a sausage meat, onions, garlic, salt-and-pepper theme.

Of course, a simple tomato salad (perhaps with a little cheese and a sprinkle of basil) is also a joy to behold.

Flan de courgette

As it is with tomatoes, so it is with courgettes. Gardeners the length and breadth of France are wondering what to do with the sheer mass of fruit their plants are giving out.

The simple and delicious courgette flan covers many a base – and also incorporates French cuisine favourites ham and cheese. Usually served warm.

Ratatouille

It’s probably illegal not to mention the famously rustic ratatouille in any piece about French summer recipes.

The dish you probably know – with tomatoes, courgettes, aubergines, pepper and garlic – is from Provence. But there are variation on this vegetable stew that you’ll find across the Mediterranean arc – think piperade, from southwest France, bohémienne, from Vaucluse, or chichoumeille, from Languedoc.

They’re all delicious and they’ll all give you your five-a-day.

Tarte au chèvre et au concombre

Cucumbers are typical salad fare. They can be added to drinks, used to make chilled soups and detox cocktails. But you can also cook with them. Seek out a recipe for goat’s cheese and cucumber tart.

Vichyssoise

A chilled soup, perfect on a summer’s day, with a French name, created by a French chef. This chilled leek-and-potato soup actually first appeared, around 1910, as a dish at the Ritz-Carlton hotel in New York. But it has its basis in France. The chef who created it, Louis Félix Diat, said that it was inspired by his mother, who taught him how to cook.

Chilled soups are a great bet on a hot day and you’ll see dozens of variations on menus, from cucumber to melon via variations on gazpacho (which is Spanish but the French very sensibly embrace it).

Tapenade

Black olives, garlic, anchovies, capers, olive oil. A blender. And you’ve got a delicious, simple ‘tartiner’ for a slice of toast or crusty bread. Try it. You’ll thank us.

Moules à la crème

Shellfish and summer go hand in glove. Moules-frites are hugely popular, with good reason.

But this summer moules recipe is, despite the creaminess, a little lighter overall. As always, there are always regional variations on a theme – do look out for moules à la normande, in particular.

What’s your favourite French dish on a hot day? Share your recommendations in the comments section below

SHOW COMMENTS

Url copied to clipboard!