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Find out why Stockholm is much bigger than most people think

Stockholm’s ‘strength in numbers’ attitude has become a surprising secret weapon for the Swedish capital, leading to a string of international companies setting up operations in the region.

Published: 27 November 2017 09:34 CET

Find out why Stockholm is much bigger than most people think

Photo: Henrik Trygg/mediabank.visitstockholm.com

“Amazon came to us through Stockholm Business Alliance,” says Eva Lilja, Business Director for Västerås, referring a recent decision by cloud computing giant Amazon Web Services (AWS) to build a data centre in the municipality.

“We’d never have reached Amazon otherwise,” she adds.

Set up in 2006, Stockholm Business Alliance (SBA) is a voluntary partnership between 55 municipalities in eight counties in and around the Swedish capital. It provides members with a range of support services in order to present a stronger business offering to international investors.

And it’s working.

In the dozen years since SBA’s founding, it has helped more and more companies to establish each year, with over 90 businesses set up in 2017 alone.

Find out how SBA is turning Stockholm into a region “with scale, edge, reach, and relevance beyond its natural borders”

How to avoid taxi scams at Stockholm's Arlanda Airport

Check the comparison price

Tourists and foreigners are often the target of unlicensed taxi operators, so if you’re getting a taxi in Sweden, always check the window for a yellow and white sign with the jämförpris or comparison price, as well as yellow registration plates at the front and back of the vehicle.

This is a legal requirement and will show you the price of a 10 kilometre journey taking 15 minutes at different times of day, although beware that they are allowed to add an extra fee for pickup/dropoff at stations or terminals, as well as a waiting fee.

Don’t be tempted to get in a taxi without these yellow registration plates – it’s an illegal taxi and can be expensive, or in the worst case scenario, dangerous.

Keep an eye on the company you’re travelling with

At Arlanda, there are different sections in the taxi queue for different companies. The first queue, closest to the exit, is for friåkarna, or the independent taxis. The second queue has small companies which are linked to a central ordering station, followed by Taxi Kurir, Sverigetaxi, Taxi Stockholm, with taxis to Uppsala and Västerås in the last queue. You don’t have to take the first taxi in the queue.

The taxi companies in this zone have an agreement with Swedavia, who run Arlanda Airport, which means that the maximum price for journeys in the marked zone below is regulated – 800 kronor for a standard-sized car for 1-4 people, or 1,275 kronor for a larger car.

The taxi zone at Arlanda – journeys within the dotted line shouldn’t cost more than 800 kronor for a small car. Photo: Swedavia

As you can see, there are many Stockholm suburbs which are not included in the taxi zone. So if you’re going to be travelling to a destination outside of the taxi zone area, you’ll be paying the meter rate – which is why it’s important to check the jämförpris before you get into the car.

Do the prices really vary that much?

Yes.

A number of taxi passengers have in recent months complained of extremely high prices when travelling to destinations just outside of the taxi zone area. Many of these passengers thought they were getting into a Taxi Stockholm cab (with a basic jämförpris of 349 kronor), only to realise upon arrival that they’d actually got into a cab run by a different operator with a much higher jämförpris.

“Some people come into our reception crying because they’ve paid five or six thousand kronor,” Taxi Stockholm’s CEO Pernilla Samuelsson told public broadcaster SVT.

According to Samuelsson, the company has had issues with so-called “copycabs” for a number of years. In 2022, Taxi Stockholm sued a copycat company which was using a name and logo which was almost identical to theirs and won. The company was forced to change its name and pay Taxi Stockholm six million kronor in damages.

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