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Why Spain’s luxury ham makers are feeling the pandemic’s pinch

Sales of "pata negra" cured hams, the 'caviar' of Spanish cuisine, have plummeted as a result of the coronavirus pandemic.

Why Spain's luxury ham makers are feeling the pandemic's pinch
Photos: Gabriel Bouys/AFP

The sun is shining as Salvador Pereira Menaut’s pigs trot between the oak trees in search of acorns — but he does not look happy.

Sales of premium “pata negra” dry-cured hams, the “caviar” of Spanish charcuterie, have suffered as restaurants and hotels have closed and celebratory events where it is usually eaten have been put on ice because of the pandemic.

And that has pushed down the value of the hams made by Navarretinto, the company Pereira runs, as well as the 13,000 Iberico pigs raised each year in the sparsely populated region of Extremadura in southwestern Spain.

“We had managed to carve out a place for ourselves in the best restaurants and hotels in Madrid. But almost all of them have closed since the start of the pandemic and they no longer buy,” he told AFP.

A cured leg of “pata negra” can sell for more than €500 ($600) but restaurants are now paying 30 percent less for the delicacy than they did before the pandemic.

A plate of Spanish Jamon Iberico (Iberian ham) ‘Pata Negra’. The secret of the Iberian ham taste is down to the pigs diet of acorns. (Photo by Gabriel BOUYS / AFP)

This amount does not cover the cost of the pigs’ feed during the summer months when there are no acorns, Pereira explains.

Navarretinto only transforms a small part of the pigs it raises into hams, and sells the rest to other ham producers. But the price of pigs has also dropped.

Since the pandemic hit last year, the price Spanish pig farmers receive for their livestock has plunged 20-25 percent, according to the ASICI association of pork producers.

And the plunge in price for purebred Iberico pigs like those raised by Pereira is around 50 percent.

“If this goes on for too long, it’s possible some (breeders) will disappear, including us,” he said.

No more parties

Farming cooperatives in Andalusia, the main region that produces cured ham, estimate sales have halved within Spain and the loss for pig breeders in 2020 stands at 250 million euros.”The industry is facing a lot of uncertainty because it doesn’t know what it’s going to sell,” said ASICI president Antonio Prieto, pointing out that “all traditional and family parties have been cancelled” and many restaurants have closed.

Curing a ham takes a minimum of two to three years so ham makers are paying less for pork because they don’t know how much they will be able to charge for the end product, he explained.

And “cortadores” — those skilled in the art of finely slicing dry-cured legs of ham — have also been hit hard.

Their skill lies in cutting ham into slices so thin they are almost transparent, called “lonchas”, or chunks called “tacos”, and they are often hired to staff special events.

“It affects us a lot because there are no more ceremonies, weddings, banquets, ferias or business meals,” said Florencio Sanchidrian, Spain’s most famous “cortador”.

Exports also hit

Pereira has set up an online sales service but said it is “not enough” to make up for the fall in sales through traditional channels.

His small firm’s efforts to boost exports to make up for declining business in Spain have also struggled owing to travel restrictions preventing its sales manager from going abroad to meet potential new customers.

Exports of Spanish dry-cured hams of all grades fell about three percent on-year in volume in 2020, according to ASICI.

The pandemic is reviving fears of a repeat of the 2008 global financial crisis, which pushed thousands of small ham producers into bankruptcy.

But Prieto said the sector has become more professional, with a system in place to quickly inform farmers of changes in market conditions so they can reduce production when prices fall.

“We may lose money, or not earn the money which we should, that’s for sure,” he said.

“But there have been no closures so far, even if each farm is earning less.”

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SPAIN EXPLAINED

Why don’t Spaniards use kettles?

If there’s one thing that Brits, Irish, Aussies and other tea-drinking foreigners find frustrating about Spain, it’s the absence of kettles for their morning ‘cuppa’. Esme Fox explores why the Spanish don't really care for kettles.

Why don't Spaniards use kettles?

The British are known the world around for being big tea drinkers. In fact, the UK Tea & Infusions Association (UKTIA) says 84 percent of the UK population drinks tea every day. In Ireland, the average person drinks six to seven cups a day, whereas Australians also love a brew or two but are big coffee drinkers as well.

Logically, tea-drinking foreigners coming on holiday to Spain or even moving here will more than likely want to keep up the same habits.

I’ve lived in Spain a long time, so I’ve swapped my morning tea for a coffee. As a Brit however, I’ll still have at least three teas throughout the day while I’m working. A kettle is still an essential piece of kitchen equipment for me. 

It’s not just that Spanish people don’t have kettles in their kitchens, there aren’t very many used anywhere. It’s rare that hotel rooms will have kettles here, even in luxury five-star ones.

Coffeemakers on the other hand are very common. And what’s even more strange is that many hotels will provide tea bags, but no kettle to make the tea with, perhaps expecting you to use heated water from the coffee maker instead. Not ideal as the tea will often have a faint taste of coffee too! 

READ ALSO: 14 unusual foods you won’t believe are eaten in Spain 

My parents-in-law have even specifically booked hotels on the basis that they’ve stated on their website that they have ‘tea and coffee making facilities’, only to be very miffed and disappointed when they arrive and find no kettle in the room.

This is a fact that very much annoys other friends and family who come to visit too. In fact, it’s been so much of an issue that we’ve now bought a separate travel kettle for guests to take to hotels with them and make their morning tea.

If you’re working in Spain, it’s unlikely that your office or co-working space will have a kettle either. I’m lucky that I work from home and have regular access to a kettle, particularly in winter when we drink several cups a day and use it to fill our hot water bottles at night.

The debate about kettles in Spain has come to light once again because of an Australian guy who went viral on TikTok after he posted a video asking Spaniards why nowhere ever has a kettle, saying that he has to boil his water as if he lived in 1488.

While that’s a strong exaggeration, the point still stands that not many Spaniards have kettles. If they do need to heat water, then they will do so either in the microwave or on the stove top.  

While it clearly bothers Brits, Irish and Australians, it’s likely that it doesn’t concern The Local Spain’s American readers, who are used not having electric kettles back home. Stove-top kettles are more common there or they simply go without. 

Many Spaniards don’t see the need for having a kettle to boil water faster when they already have a microwave or kitchen hobs. Photo: Jsme MILA / Pexels

Tepid water heated up in the microwave just doesn’t cut it, and also has a completely different taste to water boiled in a kettle. Boiling it on the stove is a better option, but it takes so long compared to just flicking a switch on a kettle.

The general consensus online for the lack of kettles in Spain is that Spaniards aren’t big tea drinkers and simply don’t have the need to boil water on a regular basis.

Instead, coffee is the breakfast drink of choice. According to a survey by Spanish franchise chain Café & Té, 63 percent of Spaniards over the age of 15 have at least one coffee a day.

Spaniards may not have a kettle, but it’s very rare to find one that doesn’t have some type of cafetera or coffeemaker.

READ ALSO: Why do many Spanish apartments not have balconies? 

In Spain, tea is something that’s drunk perhaps as a digestive after dinner, it’s not really something that’s consumed in the morning or even throughout the day.

And the teas Spaniards do drink here are different to the strong black English breakfast or builders style tea we have in the UK. The most typical here are herbal or Chinese style teas, which are actually referred to as infusiones (infusions) rather than teas or .

While black teas, as well as some British brands such as PG Tips and Tetley’s are available in Spanish supermarkets, they’re often a bit watery and tasteless – most Brits I know try to stuff a few boxes into their suitcases when they come back from visiting the UK.

Many big cities in Spain do in fact have a handful of specialised tea shops where you can find a great selection, but again they will mostly be herbal teas and blends with added dried fruits and spices. The Andalusian city of Granada is in fact full of them – left over from its strong Moorish heritage. It even has many Moroccan-style tea rooms. 

It’s worth noting that kettles are actually readily available in many stores in Spain, it’s just that not many people buy them.

You can purchase them at many places including El Corte Inglés, Mediamarkt, Hipercor and Carrefour, as well as Amazon online. They’re known as teteras eléctricas or hervidores de agua in Spanish.

Tea is actually becoming increasingly popular in recent years in Spain – albeit – mostly the herbal kind.

Recent data shows that the consumption of infusions and teas in Spain in hotels and restaurants rose after the pandemic to 91 million cups per year. And one in three Spaniards between ages 15 and 75 say that this is their preferred drink.

I very much doubt that tea will surpass coffee as Spaniards’ morning drink of choice, but if it is indeed becoming more popular, there may be hope for kettle-lovers yet.

While it may still take a while before you find a kettle in your Spanish hotel room, I’m keeping my fingers crossed that more Spaniards see the benefits of having a handy hervidor de agua at home. 

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