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SKIING

Skiing: Relaxed Swiss Covid rules attracting ‘record numbers of foreigners’

Switzerland is attracting record numbers of foreign tourists thanks to its comparatively relaxed Covid measures, with up to five times as many foreigners on the Swiss slopes as before the pandemic.

A skier gets some sweet air jumping off that fresh white pow pow over a triangle.
Are Switzerland's relaxed skiing rules placing it at risk? Photo by Laurent Perren on Unsplash

In October, Switzerland courted controversy when announcing that the Covid certificate, the country’s primary tool to encourage vaccination and stop the spread of the pandemic, would not be required for winter sports. 

This put Switzerland at odds with its neighbours, many of whom put in place strict rules for winter sports. 

Stupidity or freedom? Foreigners in Switzerland on Covid rules for skiing

While the decision may have put Switzerland at a higher Covid risk, it has had a positive impact on the country’s tourism industry. 

Switzerland’s RTS media organisation reported on Sunday that unlike some of its neighbours which have struggled, Switzerland is now hitting pre-Covid highs in ski resort areas. 

Switzerland has become particularly popular among foreigners wanting to escape the harsh rules at home. According to a study by Swiss Tourism, some ski areas in Switzerland are seeing five times as many guests from abroad as before the pandemic. 

Swiss Tourism spokesperson Markus Berger said the relaxed Covid rules were a major motivator. 

“Our survey showed that up to five times as many guests came to the Swiss ski areas from neighbouring countries, i.e. from Germany for German-speaking Switzerland and from France for French-speaking Switzerland,” Berger told RTS. 

“They have often stated that the less stringent restrictions for Covid-19 were the reason for their trips to Switzerland,”

Klaus Nussbaumer, CEO of the Pizolbahnen ski resort, told RTS that lax rules were not the only reason, however. 

READ MORE: Can Switzerland’s ski season withstand Omicron surge?

“We are now posting numbers like before the pandemic again. This is certainly due to the fact that the weather and snow were good even at Christmas. And that the restaurants are open again,” Nussbaumer said. 

While the Covid certificate is still required to visit restaurants in Switzerland, restaurants have been forced to close in parts of Germany and in Austria over the previous weeks. 

Berger however said he did not feel the influx of foreigners attracted by fewer Covid measures would lead to greater risk – particularly as ski resorts saw it in their interest to reduce infections.

“Everyone emphasises that compliance with the protective measures has top priority. The motto of those responsible is: We want to take the momentum of today and stay open for the whole season.”

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SKIING

How much more will you have to pay to ski in the Swiss Alps this winter?

The beginning of the ski season in Switzerland is at least two months away, but some resorts are already planning to increase prices of ski passes.

How much more will you have to pay to ski in the Swiss Alps this winter?

As it has become colder in Switzerland in the past week and the snow line in some areas of the Alps descended to 1,000 metres, many ski enthusiasts may already be dreaming about hitting the slopes when they officially re-open — between mid-November and end of March, depending on a resorts’ altitude.

But prices of ski passes have been rising every year and the 2024/2025 season will be no different.

survey carried out among ski lift companies in 25 Swiss resorts found that  at least 12 of them will be raising the cost of day passes.

Ski lift operators justify the price hike by citing higher maintenance and energy costs, as well as higher wages paid to employees.

How much more will you have to pay to ski this winter?

It depends on where you go, because the good news is that 13 of the resorts surveyed have not raised their prices — yet.

But if you are heading to the Jungfrau region (BE), you will have to pay 4 francs more for a day pass — up from 75 to 79 francs.

Samnaun (GR) is also increasing by the price by 4 francs to 76 francs.

The resorts practicing dynamic pricing (read more about this below) are becoming more expensive as well.

For instance, Zermatt (VS) is increasing the minimum price for adults from 83 to 88 francs. In Verbier (VS), day ticket prices now start at 2 francs higher, to reach 79 francs.

At the Aletsch Bahnen (VS), the price is increasing from 75 to 81 francs. And in another Valais resort, Crans-Montana, the hike is even more significant — from 29 francs to 39 francs, that is, 34.5 percent — though the price itself is lower than in other high-altitude resorts.

Season tickets

If you ski often, purchasing a season rather than a day ticket is a better deal.

But here too the prices are going up.

Zermatt is increasing season ticket prices by around 4 percent to 1,750 francs per adult.

In Samnaun, season ticket prices are going up by 8 to 11 percent, though the overall per-adult price is lower than in more famous Zermatt: from 998  to 1,085 francs.

What are ‘dynamic’ ski passes?

During the last ski season, more than half of the major ski areas in Switzerland — including popular ones like Zermatt — introduced the so-called ‘dynamic’ ski pass pricing model, instead of fixed price-ones as was the case in the past. 

How exactly does this work?

In the ski lift’s computer system, the algorithm is mainly influenced by demand and expected weather conditions.

From this and other data — such as ticket sales from previous years, the usual number of skiers, and the hotel occupancy rate in a given resort — the system establishes sales forecasts for each day.

If, for instance, many ski passes have already been sold in a given day, the system automatically increases prices; if sales stagnate, prices are dropped.

It is up to you (and providence) to decide whether this pricing model is better for you that the ‘regular’ one.

READ ALSO: Why do some Swiss ski resorts change their prices several times a day? 
 

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