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Barça reaches €280 million Spotify deal which includes stadium name change

The music streaming giant will pay FC Barcelona €280 million ($320 million) over three seasons in exchange for sponsorship on first-team kits and for gaining naming rights of the Camp Nou, a first for the historic but crisis-hit club.

barcelona spotify camp nou stadium
How exactly the Camp Nou will be renamed to include the Spotify name has not yet been announced .Photo: Alessio Patron/Unsplash

FC Barcelona on Monday closed a shirt and stadium sponsorship agreement with Spotify, a deal which will see Barca’s men’s and women’s football teams bearing the Spotify logo on their kits, Catalan radio station Rac1 revealed.

Crucially, the Swedish music company will be the first brand ever to sponsor the club’s Camp Nou stadium, although exactly how the iconic 99-thousand seater will be renamed to include the Spotify name has not yet been confirmed.

The most mentioned new name in the Spanish press is Camp Nou Spotify. 

Barça signed a €55-million per season kit deal with Japanese retailer Rakuten in 2017 but that contract expires at the end of this season.

Barcelona chief executive Ferran Reverter on Tuesday resigned after only seven months in the role for what the club described on Tuesday as “personal and family reasons”. 

Reverter has played a key role in the attempt to reduce Barca’s debts of €1.35 billion ($1.5 billion) and has been at the centre of recent discussions over the significant sponsorship deal with Spotify. 

Barcelona said the resignation of Reverter, who took over as CEO in July last year, will come into effect once a replacement has been found. 

According to La Vanguardia and Marca, the 49-year-old’s departure is more down to disagreements with the club over the Spotify deal.

Barcelona’s previous board, led by former president Josep Maria Bartomeu, showed “very serious criminal behaviour”, a lawyer hired by the club said last week.

At the presentation of the club’s ‘forensic report’ into the financial management of Barca under Bartomeu, current president Joan Laporta also said “payments without cause, payments with a false cause or disproportionate payments were found”.

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FOOTBALL

Vinicius says Spain should lose 2030 World Cup unless racism declines

Brazilian striker Vinicius Junior has called for Spain to be stripped of its 2030 World Cup hosting duties unless it makes progress on the issue of racism in stadiums.

Vinicius says Spain should lose 2030 World Cup unless racism declines

The Real Madrid star, who has repeatedly been the victim of racist abuse from opposition fans at La Liga matches, said during an interview broadcast on CNN on Tuesday that more needed to be done to change attitudes in Spanish society.

“Until 2030, there is a lot of room for improvement, so I hope that Spain can evolve and understand how serious it is to insult someone because of the colour of their skin,” the 24-year-old striker said.

“If by 2030 things don’t improve, I think we have to move the location because if a player doesn’t feel comfortable and safe playing in a country where they can suffer racism, it’s a bit difficult.”

His comments caused an uproar in Spain, which will host the 2030 World Cup alongside Portugal and Morocco, with three matches also taking place in Argentina, Paraguay and Uruguay.

“Spain is in no way a racist country,” Vinicius’s Real Madrid teammate Dani Carvajal told a news conference on Wednesday, adding Spain “does not deserve to be deprived of the World Cup”.

“I know what Vinicius has to put up with but La Liga is improving and protocols are being drawn up so that these people can no longer take part in sporting events,” the defender said.

Spain national team coach Luis de la Fuente agreed with Carvajal.

“There are always undesirables but Spain is not racist, it is an example of coexistence and integration,” he said.

Madrid’s conservative mayor José Luis Martínez-Almeida condemned Vinicius’s comments, calling them “deeply unfair”, and said he should apologise.

A Spanish court in June handed three Valencia fans eight-month jail terms for racist abuse towards Vinicius Junior at a La Liga match last year, the first such conviction in Spain.

In July, another person was given an eight-month suspended jail term for online racist abuse targeting Vinicius and his German Real Madrid teammate Antonio Rudiger.

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