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Why prices in Denmark could still increase despite falling inflation

Around half of retail businesses in Denmark say they expect their prices to go up within the next three months.

Why prices in Denmark could still increase despite falling inflation
Danish food prices could remain high as energy bills go down. File photo: Liselotte Sabroe/Ritzau Scanpix

Although inflation has fallen in each of the last three months in Denmark, half of the country’s retail businesses say they expect to put their prices up in the coming three months according to a report by news wire Ritzau.

Some 54 percent of retailers, excluding car dealerships, said they expect prices to go up according to data published by Statistics Denmark.

Around 43 percent said they expect prices to be “around the same as current levels”, while just 3 percent said they would go down.

Retail businesses are defined as those who sell directly to consumers and not to other businesses.

There are also signs that retailers are selling from their stocks rather than tying up capital in new stock, Ritzau writes. Around half of retailers told Statistics Denmark in January that their stocks were too full, but that proportion fell to a quarter in February.

“We can see that things are going a little better for retail. They have become a little less pessimistic, including not thinking their stocks are too large. And there are several of them who think they can put prices up,” Danske Bank senior economist Louise Aggerstrøm Hansen told Ritzau.

“When there are several who feel they can put prices up, that’s probably what they’ll do. And then we won’t quite get this inflation problem under control,” she said.

“It’s certainly positive because we’re talking about businesses which are doing better and are less at risk of closing. But we are in a situation where it is getting harder to control inflation,” she said.

Declining inflation in recent months is mainly related to a fall in energy prices. Economists tend to look at inflation measures which exclude energy and food prices as a way of assessing the extent to which inflation has taken hold in other areas of the economy.

This measure of inflation excluding energy and food, “core inflation” or kerneinflation, was lower than the overall inflation level – around 6 percent compared to 10 percent – in the autumn, when the latter measure peaked.

However, core inflation has continued to rise while the overall, energy-driven inflation rate has since started declining. That is a sign that end prices for consumers could remain high in the shorter term, even if energy bills are lower than they were in 2022.

“It’s a little paradoxical. Because if things aren’t going badly enough, we won’t get inflation under control. So central banks will have to raise interest again to make things go worse,” Hansen said.

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ECONOMY

IN DATA: Danish incomes rise faster than any time in the last 30 years

The average income earned in Denmark shot up by 6.3 percent in 2023, the largest annual rise in earnings recorded since the early 1990s. We break down the numbers.

IN DATA: Danish incomes rise faster than any time in the last 30 years

The average pre-tax income in Denmark rose to 395,500 kroner in 2023, a 6.3 percent rise on the average in 2022, and the highest year-on-year percentage rise in real incomes seen in the country in 30 years.

The sharp rise was driven primarily by income from investments, with shares and funds which performed poorly in 2022 bouncing back strongly in 2023, leading to a near-doubling in the earnings booked by many Danes. 

"The high increase in the average total income per person before tax in 2023 must be seen in the light of an extremely good year on the financial markets," Statistics Denmark wrote in a press release. The average pre-tax income from assets shot up 77 percent to 24,600 kroner in 2023, after the disappointing 29 percent decline in investment earnings received on average in 2022. 

Income from salaries rose a very solid 4.1 percent, with the average pre-tax salary rising by 10,100 kroner to 255,900 kroner. Income from small businesses rose 3.8 percent from 265,500 kroner to 275,500 kroner, while income for the self-employed was flat compared to 2022 at an average of 18,600 kroner. 

"It's hardly surprising that income is rising on average," Brian Friis Helmer, a private economist at Arbejdernes Landsbank, said in a comment. "Employment rose by more than 30,000 last year, and wages in the private sector, in particular, rose noticeably. With more Danes in work and more in the salary bag, it raises the average income." 

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