Jordgubbe is made up of two words: jord and gubbe.

Jord means earth or soil, and it’s also used in Swedish for Planet Earth.

It’s easy to assume that jordgubbe means “earth man”, gubbe on its own being a common word for referring to a male person (usually gubbe refers to someone either very young or very old, and it can be either affectionate or derogatory, depending on the context).

But this is wrong.

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Gubbe is also a Swedish dialect word used to refer to a small lump, so jordgubbe literally means “a small lump that grows in the earth” – more accurate, but less romantic than picturing strawberries as tiny little men who live in our garden and are to be picked and eaten with whipped cream… now that we think about it, “small lump” is probably better.

Strawberries were introduced to Sweden in the second half of the 18th century and were originally called ananassmultron due to their Latin name (Fragaria x ananassa).

The word jordgubbe has existed in the Swedish language since at least 1638, but was then the main name for musk strawberries, later known as parksmultron in Swedish.

Jordgubbar are one of the staple foods on Midsummer’s Eve and Swedes are convinced that they grow the best strawberries in the world.

Example sentences:

Polisen misstänker att gängkriminella har infiltrerat jordgubbsindustrin

Police suspect that gang criminals have infiltrated the strawberry industry

Goda jordgubbar! Är de svenska eller belgiska?

Yummy strawberries! Are they Swedish or Belgian?

Villa, Volvo, Vovve: The Local’s Word Guide to Swedish Life, written by The Local’s journalists, is available to order. Head to lysforlag.com/vvv to read more about it. It is also possible to buy your copy from Amazon US, Amazon UK, Bokus or Adlibris.