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‘Swedish people love it, but they find it quite odd’

Meet the web developer and entrepreneur using traditional Scottish ceilidh dancing to break the ice with Swedes.

'Swedish people love it, but they find it quite odd'
Scottish entrepreneur William Macdonald. Photo: Michael Campanella

During the day you might find William Macdonald doing all manner of coding things beyond the understanding of many of us, but at night – four times a year at least – you will find him coaxing Swedes and other foreigners into loosening up on the dance floor.

In November 2015, around St. Andrew's Day (Scotland's national holiday), Macdonald organized his first ceilidh in Stockholm. A ceilidh (pronounced: ˈkā-lē (kejli)) is a traditional Gaelic dance with folk music. It has been in the Scot's blood since his childhood in western Scotland.

“I went to a school by Loch Lomond, and I've been doing ceilidhs since I was seven. It was like gym glass. And it is: you get hot and sweaty doing this. We did it at secondary school too, and then any time there's a wedding in Scotland,” Macdonald explains to The Local.

Having moved to Stockholm almost ten years ago with his then wife, a Swede whom he met at a pub in London, Macdonald started looking for ceilidh events in Sweden's capital.

“There was a ceilidh group on Meetup.com, someone else had set it up, but he'd never actually organized any ceilidhs. No one ever did anything about it. And I was really trying to find a ceilidh, so I then contacted this guy and said 'do you mind if I try to organize one?' He said 'go for it!' So I took control of this group,” he says.


Musicians performing at one of Ceilidh Stockholm's events. Photo: Sofia Nahringbauer 

From there he began working with three other people, forming 'Ceilidh Stockholm', who have helped to make a success of the venture. The third one took place at the end of August and the next one is pencilled in for just before St. Andrew's Day on November 27th.

Macdonald speaks of wanting “to organize something that's fun, lively and energetic”.

The ceilidhs appear to be getting bigger and more professional each time. On the topic of the past summer's ceilidh, he says:

“We got a live band this time, which was a first. For the others we had just been using Spotify to play the music – because it's very hard to find a ceilidh band in Stockholm.”

At his ceilidhs you'll find everyone from Swedes who studied at universities in Scotland or the rest of the UK, to Stockholm residents from Hong Kong who went to international schools where ceilidh dancing is still taught today. Not forgetting his fellow Scots in the city, of course.

While Sweden's licensing laws among other things present obstacles, one of the aims for the future is to find a bigger venue than the Grammofon bar in Stockholm's Norrmalm, where previous events have been held.

Before then however, Ceilidh Stockholm could be set to expand in other ways.

“I've been contacted by someone who has a good idea – to turn ceilidh dancing parties into team-building exercises, because a lot of offices do these things like go off and build a raft,” Macdonald reveals.

“At least with a ceilidh, it's cheap, simple, a lot more fun I think.”


Ceilidhs aren't for the shy. Photo: Sofia Nahringbauer

Our conversation turns to Swedish work culture and Stockholm's reputation of being the startup capital of Scandinavia.

Macdonald, who still runs a web-hosting company he created back in the UK alongside his full-time job, bemoans: “I've had a go at setting up a business here in Sweden, but it's just a lot of paperwork, book keeping… a lot of hassle.”

Conversely, he says that his problems with Sweden from a business perspective are made up for by its family law and what it's like to work here:

“When you're an employee here, it's a great place, it's a fantastic place. I was married but we divorced unfortunately, but here the way it works is that the father and the mother share custody of the children. You work it out among yourselves, but if both of you agree to it, you share the custody, you share the costs, there are no alimony payments, everything is shared down the middle, and I think that's a wonderful thing. Whereas in Britain, fathers only get the kids every second weekend, and I would hate that. It's really bad for the children.”


Macdonald taking part. Photo: Sofia Nahringbauer

“Also, when you have a job here and have children, people leave to pick their kids up from daycare at about four o'clock. In offices like mine, half the office goes at four! And it's a wonderful system, I think it's so good here. If you come back from maternity or paternity leave and say 'I want to work 80 percent', they will tend to accommodate that too, especially if you have children,” he adds.

Running the ceilidhs has also taught Macdonald a great deal about online marketing and the social media age, he comments:

“When I sent out a newsletter I said 'Thank you for coming! Here's a link to our Twitter account and our new webpage, and here are some photographs from the ceilidh event'. The only thing people clicked on was the link to get photographs of themselves. That's all people care about. They're very narcissistic!”

The money raised by Ceilidh Stockholm goes to Feedback Madagascar, a charity he praises as being resourceful, effective and “small enough that you can still see what the money is going to”.


Another of the dances. Photo: Sofia Nahringbauer

Macdonald is trying to make a difference, as well as come some way towards introducing Swedes to Scottish up-close, fast-paced dancing with complete strangers.

“Swedish people love them. When we first started it they were a bit perturbed by having to dance with strangers – being thrown around very quickly and all of a sudden you’re in someone else’s arms,” he laughs.

“So they find it quite odd I think. But overall they like it, once they’ve had a bit of alcohol.”

Article written by The Local's intern Jack Schofield.

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WORKING IN SWEDEN

Five things you need to do right away if you’re getting laid off in Sweden

Facing a layoff in Sweden? Here are the key things you should do right away.

Five things you need to do right away if you're getting laid off in Sweden

Employment levels in Sweden have been quite volatile in 2023 and 2024, with several major companies in the country announcing significant layoffs. On September 9th, Northvolt became the latest company to announce it would be reducing its workforce.

In early August, the Swedish Labour Ministry announced that the country was facing its highest unemployment rate in a decade, excluding the pandemic period.

This economic landscape has left many workers uncertain about their job security.

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And while receiving a layoff notice is undeniably stressful for anyone, this stress is often magnified for foreigners who may not be completely familiar with the Swedish employment system and their workplace rights.

Without proper knowledge, you might agree to terms that aren’t in your best interest. This can, in turn, lead to decisions that could have long-term career consequences.

The Local has consulted experts in the field to compile an overview of the critical actions you should take if you ever face a layoff in Sweden.

Don’t rush to sign anything

Amanda Herzog, founder of Intertalents in Sweden, a consultancy that helps international job seekers find their dream job in the country, published a popular post on LinkedIn Pulse in December 2023 with multiple excellent tips for workers regarding the Swedish layoff process.

She told The Local Sweden that her recommendations still stand in mid-2024, permitting us to re-share her tips, and pointed to some of the more important ones.

“Never, ever sign a termination agreement on the same day you receive the news,” Herzog advised, noting that the emotional shock can cloud your judgment.

  • Don’t miss any of The Local’s stories about working in Sweden by downloading our app (available on Apple and Android) and then selecting Working in Sweden in your Notification options via the User button

Instead, find a union immediately, preferably the same day, to get a second opinion on the terms and conditions.

“During my first layoff, I joined a union and sought advice the same day. It took a week to accept their terms, which worked in my favour as the company was keen on a voluntary headcount reduction,” Herzog shared.

Contact a labour or immigration lawyer (if you’re on a work permit)

Losing your job affects your right to stay in Sweden if you’re on a work permit.

You typically have three months to find a new job and submit a work permit application with your new employer (The Local has a more detailed article on the layoff implications on your work permit, which you can find here).

However, Saaya Sorrells-Weatherford, co-founder of the relocation consultancy Emigreat, told The Local that as a foreigner, you might not be familiar with the nuances of the Swedish employment system and could agree to terms that shorten your stay in Sweden.

“If you are given your termination notice, contact a labour or immigration lawyer immediately,” she said.

Consulting with a lawyer ensures you understand your rights and work through facts and applicable regulations, not word-of-mouth anecdotes.

Negotiate your severance, use leverage

Herzog also singled out several necessary actions that workers who are about to be laid off need to consider regarding severance contracts.

“Severance contracts can be negotiated,” Herzog emphasised.

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Nothing is final until you sign the agreement. The company might present the decision as final, but you have leverage.

“A union process can be time-consuming for the company and may not end in their favour,” Herzog said.

Use this to your advantage to negotiate better terms.

“I was able to negotiate a raise during my first layoff, even though I would no longer be working, as well as negotiated two extra working months from the termination date.

“This meant I had seven months total of future salary coming to me. I was also able to negotiate a free cell phone and laptop that I was using at work,” she noted.

Get recommendations early – and build a portfolio of your work

Asking your coworkers for recommendation letters and LinkedIn recommendations before your last day is imperative.

“People forget and move on and are less responsive when they no longer see you daily,” Herzog said.

So, make sure to secure these endorsements while your contributions are still fresh in their minds.

Furthermore, you should compile a portfolio of your work as soon as possible.

Companies can restrict access to files and systems post-layoff, making it crucial to collect relevant data while you still can.

“Start collecting work samples, case studies, photos, results, and important contacts in the same week you receive the news,” Herzog suggested.

Ensure that your layoff is being handled properly

Make sure your layoff is handled appropriately and legally.

“One of my layoffs was mishandled, and I used union support to hold the company accountable,” Herzog recalled.

While legal advice can be expensive, it’s far more affordable than fighting deportation, Sorrells-Weatherford told The Local.

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