The company plans to operate 3-5 flights a week to the US east coast destination which has become increasingly popular among Swedes keen to exploit the weak dollar to meet their shopping needs.

“We will start to fly to North America once we receive our Dreamliner and that could be in the end of 2012 or in the beginning of 2013. There is also a possibility that we will launch flights earlier,” said Norwegian CEO Björn Kjos to the Nyhetsbyrån Direkt wire service.

Norwegian is also planning to launch a Bangkok service from Stockholm and from the Norwegian capital Oslo.

“We are going to maintain our cut price profile even on the long distance flights,” Åsa Larsson at Norwegian told news website svd.se, forecasting that tickets to New York will be sold from around 2,500 kronor ($420).

Sweden’s largest airport operator, Swedavia released figures recently showing that demand for flights to New York had reached record levels and invited more actors to take advantage of the city’s renewed popularity.

Norwegian announced on May 26th that it had signed an agreement to buy three 787-8 Dreamliner aircraft. The firm has a prior agreement to lease a further two planes.