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UNDERSTANDING SWITZERLAND

The Swiss TV shows that will help you understand Switzerland

So, you've got a good grasp of an official Swiss language but still feel like there are some cultural references you don't quite get? Don't worry! We've compiled a list of TV programmes to get you up to speed with Swiss society.

Swiss flags in a window in Zurich
Tune into some TV shows to help gain a better understanding of Swiss society. Photo by Etienne Girardet on Unsplash

Fascht e Familie

Granted, as Switzerland’s housing shortage rages on you may struggle to see the funny side of real estate, but perhaps there has never been a better excuse to dive into Swiss German cult classic Fascht e Familie (almost a family) – a comedy series with a property crisis at its core.

The series follows real estate agent Rolf Aebersold who is set on selling his aunt Martha’s house without her knowing, but the ad mistakenly ends up in the newspaper section ‘Furnished rooms for rent’. Rather than calling her nephew out on his plan and resigning herself to a future in a retirement home, however, the tough old lady opens her home to several tenants who quickly become just like family, united in their fight against the nasty real estate agent who repeatedly threatens their home with his shenanigans.

The main setting of the show is the shared kitchen, and every episode presents new problems and mayhem – ideal for those eager to practice their language skills. The series ran for five seasons from 1994 to 1999 and won the Prix Walo, also knows as the Swiss Oscar. You can still catch the series on SRF Play and there’s good news for those not quite fluent in Swiss German, cough, cough – you can also watch the series on DVD in standard German.

READ ALSO: How Switzerland’s urban housing shortage is spreading to the countryside

Gotthard

If you’re in the mood for something shorter and less demanding of your language skills, then Gotthard is a great pick. The two-parter, available on Amazon Prime, is one of the costliest and most historically complex movies to ever be produced in Switzerland and just for that (expense) alone, well worth a watch.

The production is set in Göschenen in the founding canton of Uri and does a terrific job in showcasing the inhumane labour conditions workers faced during the construction of the Gotthard Tunnel in the late 19th century. Gotthard follows the fates of three young people as they navigate love, friendship and suffering during the “Gründerzeit” (founding period). The movie can be watched in Swiss German, standard German, French, and Italian with subtitles unavailable.

SRF’s ‘With the people’

TV shows and movies aside, if you really want to find out how the Swiss live it’s high time you tuned into the Swiss broadcaster’s SRF bi de Lüt (SRF with the people). The entertainment show, a Swiss favourite, brings viewers closer to contemporary Switzerland – one region at a time. Every episode focuses on a unique theme, be it tradition and customs, music, food, culture, guest, or a live event, and is accompanied by handy standard German subtitles so you don’t have to decipher every local dialect (phew!).

In one episode, you can learn about trained florist and yodelling conductor Lydia Barmettler who runs two businesses – a leasehold company and a mountain business – in two different cantons alongside her husband Lukas, while another episode dives into the work-intensive life of hut wardens and their families living in the alps over spring to autumn.

It is also worth checking out SRF bi de Lüt ‘Heimweh’ (homesick) which sees Swiss people return to Switzerland and restart their ‘Swiss’ lives from scratch after years living abroad.

Pingu

Pingu and his entourage have accompanied Swiss youngsters through their childhood since 1990. The series focuses on a family of anthropomorphic emperor penguins who reside in the South Pole and use Penguinese – a made-up penguin language – to communicate. Pingu himself is a young, playful, and curious penguin who goes through various adventures with his seal friend Robby in the short 5-minute episodes.

Created in Switzerland, the now cult stop motion series quickly garnered international success, both due to its creative storytelling and the lack of a real spoken language – most dialogue consists of babbling and muttering -, and was later revived for CBeebies from 2003 to 2006 before debuting on YouTube where kids from all over the world can still keep up with the rebel penguin today.

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For members

SWITZERLAND EXPLAINED

What your choice of Swiss supermarket says about you

Shopping is not merely about filling your cart with food and other necessities — where in Switzerland you choose to shop also reveals quite a bit about you.

What your choice of Swiss supermarket says about you

Generally speaking, Switzerland’s population is divided into two camps: Migros loyalists and Coop loyalists (there are also those who shop elsewhere, but more about that later).

The two chains have been the mainstay of Switzerland’s retail landscape for years, competing with each other in terms of prices and overall quality of their products.

They do share some common characteristics, however, especially when compared with German discounters Aldi and Lidl: research carried out several years ago (which still holds true today) shows that “Migros and Coop are not known for offering low prices, they are known for offering premium products,” according to Nicolas Inglard, director of Imadeo research company. 

“And premium products represent a quarter, even a third of the turnover of supermarkets in Switzerland. They are very strong in this segment, which is very important for Swiss consumers, who don’t mind paying more for high-quality products.”

Having said all that, let’s look closer at the two camps: 

Coop

A 2023 consumer survey by Tamedia media group indicated that only 28 percent of respondents swear by (and shop regularly at) Coop, while 41 percent prefer Migros. 

That is not surprising, considering that, overall, Coop is more expensive of the two.

Therefore, Coop generally attracts not only people in higher income brackets, but also, according to that Tamedia survey, those “with a university or another higher-education degree.”

While the two often go hand-in-hand — that is, university graduates tend to earn more — this doesn’t mean that you necessarily need a degree if you like to shop at Coop.

What it does mean, however, is that you can afford to spend more money on what you consider to be better products.

Migros

If you find that Coop is overpriced but still want to shop at a Swiss supermarket, you will go to Migros.

While Coop shoppers may look down on Migros (though not quite as much as on Aldi and Lidl), you know that you are getting good quality at a more reasonable price, while not giving up ‘Swissnes’’ altogether.

Aldi and Lidl

If you don’t care much about premium products, ‘made in Switzerland’ labels, or how a supermarket looks, but prioritise savings instead, then you are likely to prefer the two German retailers over the Swiss chains.

You are also more likely to be a foreigner who can’t get used to Swiss prices and is looking for bargains.

You will tell yourself (and others), that Aldi and Lidl (or whichever of the two you prefer) “are just fine” and there is no need to spend more money in fancy Swiss supermarkets.

And that brings us to the following:

Shopping across the border(s)

If you live close enough to one of Switzerland’s borders, it is more than likely that you have shopped in supermarkets in Italy, Germany, or France, where products are much less expensive than in Switzerland.

The general profile of shoppers is similar to Aldi and Lidl’s — people who want to save money.

They are pragmatic and probably don’t care much about frills.

Some of them also say they find products abroad that are not available in Switzerland.

It is probably correct to assume that, generally speaking of course, people who can afford to shop at Coop (and possibly even Migros) won’t make a trek across the border, except if they need a specific product they can’t find locally.

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