Under a new deal, Uber will provide the app while Drivr will be contracted to provide drivers and cars in keeping with the existing taxi laws.

“We have found the best of two worlds with a mobility giant providing a service no one else can and a local taxi company that follows Danish laws and knows the city and already has drivers on the street,” Drivr’s CEO Bo Svane told newswire Ritzau.

Uber withdrew from Denmark in 2017 after a new taxi law was passed requiring mandatory fare meters in cabs and seat occupancy detectors to activate the airbags.

The company said the following year that it was willing to return to the Danish market under a “different model”.

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“In 2017 we were a company focused on confrontation and not cooperation. In 2024, we are a company that works together with several different partners all over the world,” the head of Uber in northern Europe, Maurits Schönfeld, said in a statement reported by Ritzau.

Essentially, the deal means that passengers will now be able to order Drivr taxis using the Uber app. The service will attract customers and benefit both companies, the two firms said.

“If you have a good experience as a customer with a good app, you need to have a good driver on the other side. If you have both you can really see the magic happen and the market increase,” Schönfeld said.

The Uber director said a similar model had been used by the company in other parts of Europe to great success.

“The problem-free experience is the same all over the world. Whether you’re in Cape Town or now Copenhagen, it’s the same solution and the same app,” he said.

One of the Uber app’s functions is the ability to see where your driver is and how far away they are. You can also share your journey with friends and family so they can follow your progress.

“At the same time, you know when you want a car that it will be there in five minutes,” Schönfeld said.

Drive’s Bo Svane said that that familiarity and ease of use of the Uber app would benefit the Danish company.

“We know that when it’s easier to use something, that’s what you’ll do,” he said, adding he hoped the service would attract both tourists and Copenhageners.