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INSIDE DENMARK

Inside Denmark: Raw reality TV and why the retirement age in 2070 matters today

From an uncompromising new reality series to anger over online festival photos and the PM’s comments on the retirement age. Our weekly column Inside Denmark takes a look at what we've been talking about in Denmark this week.

Inside Denmark: Raw reality TV and why the retirement age in 2070 matters today
The Smukfest festival took place last weekend, but one newspaper has been criticised for its use of photos from the event. Photo: Mikkel Berg Pedersen/Ritzau Scanpix

Tabloid media under fire over bikini festival photos

Danish social media has this week seen an uproar over articles produced by the tabloid newspaper Ekstra Bladet which feature photos of young women wearing swimwear at music festivals.

The photos are taken at the festivals and do not appear to be illegal, since Danish laws permit members of the public to be photographed in the public space.

But Ekstra Bladet has been slammed on social media such as Instagram for compiling the photos in articles, which it then puts behind a paywall and invites potential subscribers to sign up.

 
 
 
 
 
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The newspaper has various types of content on its website and is capable of producing quality journalism. I have a lot of admiration for its series of reporting on foreign residents caught up in strict immigration rules.

It now stands accused of monetising and sexualising members of the public attending summer festivals.

New reality series one of Denmark’s bleakest ever

In 2016, DR TV broadcast a reality series called Prinsesser fra Blokken, “Princesses from the Block”. It followed several teenage girls from marginalised housing areas in the outer Copenhagen “Vestegn” or western suburbs. 

The original series was an ultimately uplifting look at how the young girls coped with histories of abuse and difficult childhoods by coming together as friends, pursuing their own interests, personalities and hopes, with a fair bit of youthful partying thrown in.

A new series entitled “Princesses from the Block: Eight Years Later” was released this week. It catches up with most of the original participants who are now in their twenties, but the feel-good stories are few and far between. Several are now battling addiction and worsening personal problems.

The reality-documentary genre in Denmark generally keeps within the confines of “hygge” and comfortable viewing. Perhaps that’s what makes this particular series standout: it is uncompromisingly bleak and raw, and arguably one of the most revealing and talked-about shows about Danish society this year.

Why is changing retirement age in 2070 such a big deal?

The beginning of August is a time when all the political parties return from their summer holidays and attend conferences known as sommergruppemøder, at which they present their fresh agendas ahead of the coming political season.

Parties often try to grab the headlines and steer the narrative with their new strategies by pronouncing new or remarkable policies. Notable examples this week include the Moderates talking about fertility rates and the Liberals arguing for the return of a popular, but scrapped tax deduction.

The winners so far though are the Social Democrats and Prime Minister Mette Frederiksen. The PM said she wants to move away from a longstanding schedule under which the retirement age will be raised over the coming decades.

A political agreement from 2006 means that the age of retirement – when people qualify for the state pension – is raised bit by bit. People born in the 1990s will be well into their seventies by the time they retire, should the plan hold.

Designed to increase the retirement age along with rising life expectancies, parliament must vote to approve the schedule every few years.

The next vote on this is due in 2025, when it is expected to confirm that the retirement age will reach 70 by 2040.

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But that’s where Frederiksen wants the existing schedule to end, saying the 2006 agreement needs to be rebooted.

That doesn’t sound like an overly controversial policy and one likely to chime well with the Social Democrats’ base of working voters, but it has already received strong pushback, especially from conservative parties and business groups.

That’s because the 2006 deal very specifically guarantees Denmark’s labour supply over coming decades, giving a predictable base for economic planning, according to experts.

Removing it puts all this into doubt. This is the reason for the strong reaction to Frederiksen’s plan, rather than a reluctance to let people retire earlier.

“A very large amount of society’s economy rests on that [2006] agreement,” as economics professor Torben M. Andersen, who was involved in the formation of the deal 18 years ago, told broadcaster DR.

“It’s this specific solution that means Denmark is one of the best-prepared countries for an older population,” he said.

The Social Democrats are likely to have to do a lot of convincing to get the rest of the coalition government and opposition parties to go along with the plan.

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INSIDE DENMARK

Inside Denmark: Sunday parking and brewery in hot water over Instagram ads

Copenhagen’s 2025 budget means the end of free weekend parking, new court case links notorious crime group with terror and why Instagrammers are keeping advertising regulators busy. Our weekly column Inside Denmark takes a look at what we've been talking about in Denmark this week.

Inside Denmark: Sunday parking and brewery in hot water over Instagram ads

Copenhagen drivers rue loss of Sunday free parking

The 2025 budget for Copenhagen’s city government was presented this week and amid exciting talk of Olympic bids came a plan that will leave motorists wincing.

On-street parking will become significantly more expensive from next year as the city seeks to reduce congestion and emissions and move much of its parking capacity from kerbsides to dedicated parking facilities.

READ ALSO: Why parking is set to become more expensive in Copenhagen

Residents of the city, even those who have cars, might broadly support the idea although the cost of residents’ parking permits in the capital has also gone up in recent years.

The hardest pill to swallow is probably the end of free parking on Sundays, however. Up to now, it has been possible to leave your car in a central parking zone from Saturday evening until early Monday morning without having to pay for the privilege. That will now end, with weekend parking costing the same as it does at any other time, with the exception of a free first hour.

Local media KøbenhavnLiv reported the announcement with the headline “One day was holy for motorists – now it’s over”.

How bad is the link between notorious gang and terrorism?

A court case this week against a man accused of committing arson at the home of a Jewish woman received additional media attention after police intelligence agency PET confirmed that the accused has a “relation” to the notorious organised crime gang Loyal to Familia (LTF).

The proceedings at Copenhagen City Court took place behind “double closed doors” on the judge’s order, meaning details of the case are sparse and the identities of both the accused and the victim are withheld. The incident is reported to have happened in May.

But the PET statement means there have now been two cases in the last year in Denmark connecting terrorism to LTF, a gang banned by the Supreme Court in 2021 which is mainly known for street violence and drug dealing-related offences.

Last year, police arrested several people in anti-terror raids which they said also had connections to LTF. That case is still ongoing and is also proceeding behind closed doors, but media have reported a link to Palestinian militant group Hamas, based on a statement made by a prosecutor during a court meeting.

PET chief Finn Borch Andersen told broadcaster DR it was “concerning” that the gang, which is primarily associated with crimes including weapons offences and drug dealing, now appeared to have links to terrorism.

“PET has long warned of an increased terrorist threat against Jewish and Israeli targets in Denmark, especially in light of the conflict in Israel and Gaza. Due to the ongoing investigation, there are limits to what I can say about the [arson] case,” Andersen said.

“But it is a serious matter if a person in Denmark is targeted for terrorism because of their Jewish background. It is also concerning that we are again seeing connections to LTF in terrorism cases,” he added.

The terror threat level in Denmark remains classified as ‘serious’ or alvorlig in Danish, which is the second highest of five levels. The case involving the arson attack does not change this, according to the head of PET, who stressed that people in Denmark “should continue living their lives as usual.”

“We are closely monitoring the situation and will continually implement the security measures we deem necessary and relevant. In this regard, we will maintain close dialogue with the Jewish community about the current situation and the security measures that can enhance safety,” he said.

Brewery and influencer in hot water over use of children to promote alcohol

Earlier this year, a number of Danish social media influencers were involved in a promotional campaign by the potato chips (crisps) maker Kim’s. The ads received criticism for using the influencers, who are popular with younger demographics, for making children the target audience of a campaign that promotes unhealthy food.

An age filter was eventually placed on the campaigns to prevent them from being served to people under 13, in line with Danish laws. That didn’t stop the promotional partnership between Orkla, the company behind Kim’s, and the influencers reportedly helping to sell over a million packets of chips.

This week, a new controversial partnership between a Danish company and an influencer emerged when brewery Fantombryg and influencer Louise Torp Schougaard were found to have used children to promote beer, violating industry guidelines.

In the three offending Instagram posts, Schougaard, who has 17,000 followers, let children colour beer labels and hand over beer with these labels to their parents.

That breached rules preventing alcohol marketing in any form from association with “contexts aimed at children and young people”, the regulatory body Alkoholreklamenævnet (Alcohol Advertising Board) found.

“Although the idea behind the marketing may initially seem sweet and fun, it is crucial for businesses to remember that children or young people and alcohol marketing are two completely incompatible concepts,” Marlene Winther Plas, chair of the Alcohol Advertising Board, told newswire Ritzau.

Fantombryg has removed the posts and stated that the brewery aims to comply with marketing laws.

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